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Google Cooks Up More Universal Results with Recipe View
Last week Google launched Recipe View, a brand new search setting that allows people to narrow recipe-related searches using a set of filters including recipe type, ingredients and calories per...
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Consumer Insights: A Look at Branded Online Conversations Beyond Text
360i recently conducted an analysis to identify the types of assets and content that consumers include in their branded conversations online. Retail/Fashion and CPG posts were examined, with the aim of...
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Groupon & Groceries: The Second Act
Groupon has taken its next step into the supermarket aisle following its initial foray into consumer packaged goods back in April. At the time, Groupon unveiled its first deal for a CPG brand – a $20...
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Couponing in the Digital Age – A 360i Playbook for CPG Brands
Today we released Couponing in the Digital Age, a playbook for consumer packaged goods brands that provides guidance on how to connect with digital-minded consumers who are increasingly shifting their...
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360i Report on Social Commerce for CPGs
Today we released the third report in our summer-long social commerce series. This POV specifically focuses on social commerce strategies for consumer packaged goods (CPG) brands. Booz & Company...
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Why Pinterest Is Like No Other Social Network
Pinterest is a ‘virtual pinboard’ full of recipes, weddings and many pretty pictures. Is it a site to be taken seriously? Take a look at the following stats: unique visitors increased from 418,000 in...
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One Small Test for Google, One Giant Peek at What’s to Come
Recently, Google launched a display test on their coveted Search Results Page. It was done quietly, with only a few test partners, and with little fanfare. Despite the limited nature of the test, the...
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